About the Principal


Detail your services

Aric Resnicke has sales, marketing  and executive management experience in a variety of industries.  He was recently President and Chief Financial Officer of a multi branch consumer medical company and has helped develop restaurants, office automation and commercial real estate firms.  His recent experience includes leadership within a manufacturing and distribution firm.

He is an active or past member of the American Marketing Association, American Mensa, sits on the board of deacons of Bayside Church, and was named Business Person of the Year in Citrus Heights, CA.  

Married for 34 years and father of 2, Aric enjoys skiing, golf, cooking and travel.  His interest in cycling includes past sponsorship of the American Lung Association Emmigrant Trails Bike Trek, a wonderful 3 day ride from Lake Tahoe to Roseville.

And yes, he enjoys flying, having accumulated over 1,100 hours in the pilot’s seat. 

My beliefs:

People often ask me why I am such a nice guy.  I have to answer that I can afford to be nice because there is a Father in Heaven who knows me by name, who loves me, and wants the best for me.  I didn't always think this, but have been persuaded there is no other answer to "the Big question".

I am a follower of Jesus Christ.

I believe the Scriptures say, "For I know the plans I have for you,” says the Lord. “They are plans for good and not for disaster, to give you a future and a hope."  Jer 29:11

I believe the Scriptures say, "My Father’s house has many rooms; if that were not so, would I have told you that I am going there to prepare a place for you?  And if I go and prepare a place for you, I will come back and take you to be with me that you also may be where I am." John 14:2-3 

I believe John 3:16, and that He stands at the door of our hearts, waiting for us to let Him in.

I let Him in, now I answer to Him in everything I do.  I ain't perfect, I'm not even good.  But my hope is in Jesus Christ who, by historical accounts, lived, died and arose from the dead.

Let me know your thoughts - email me at:

Let me know your thoughts -

The Peloton Business Advantage
(916) 342-4502