What is a Peloton?

Watch the Tour de France or any other professional cycling event.  The group of cyclists riding close together is called a peloton.

As a group of 2 or more, the peloton rides more efficiently, traveling faster and farther while using less energy, much like NASCAR races where cars draft behind each other.  
A cyclist riding alone must expend much more power to keep up with the Peloton.  

Is your business riding with a Peloton advantage, or is it riding alone?